Google Social Media Slap Hell

Welcome back!

Michelle Macphearson has been discussing a social media slap from Google in her latest video.

This is affecting all those sites that have all their backlinks solely from social media and bookmarking sites…and this is where all those who have put all their eggs in one basket, flogged the dead horses etc etc are probably going to cry. This isn’t a social media slap on anyone using social media, and doesn’t mean social media is dead by any stretch of the imagination.

One word: DIVERSIFY

If you have all your links from one type of site it will be a problem, always combine the solid old school seo stuff: articles, press releases, remote content as well as the new: social media sites, video and vary the content you post on them.

Actually a great combination is Social Media Press Releases, how’s that for combination of old and new!

Social Media Press Releases include video, pocasts and all the functions of a blog. One idea worth looking at if you want to avoid the high prices involved with social media press releases is link from your normal press releases on the wires to a specialized multi-media newsroom section on your blog which acts like a social media press release. This would give you a lot more SEO benefit as well.

Sorry but I couldn’t think of a greater way to tie this in with the launch of our new new media world product
today.. (about 30 minutes I’d better shift my ass)  but We cover the whole sha-bang of content syndication and blogging, podcasting, social media and video in one fine 100 page book , along with video tutorials and mp3 interviews with Mike Koenigs, Scott Paton, Yaro Starak and many other experts!

So if you’re looking for a complete A-Z strategy to drive traffic, prospects and sales to your site or blog
using the latest AND the solid strategies and don’t want to be slapped around every 6 months check us out:

you couldn’t go far wrong in checking this out:

New Media Marketing

Podcast Interview with Scott Paton

I recently had the pleasure of being interviewed by Scott Paton of Internet Marketing Unleashed for his regular podcast. You can listen directly here >> New Media Podcast

Scott is also one of the experts I interviewed on podcasting for upcoming project NewNewMediaWorld.com

Scott has many years experience in Internet Marketing working with small to medium size businesses and entrepreneurs and has interviewed Joel Comm, Robert Puddy, Simon Leung, Ken McArthur, Mike Rotkin, The Blog Squad, Chris Freville, Tim Knox, MIke Koenigs – I could go on all night!

I recommend you subscribe to his podcast via itunes and register for notifications for regular expert interviews! Go >>> Internet Marketing Unleashed

Why Podcast for your Business?

As the new media age immerses us across a multi-media online experience, marketing has almost completely re-emerged, evolving successfully through the virtual tools at its disposal.  None has been more effective in marketing success than the art of podcasting to promote and brand your name in an ever-growing marketplace.

The future direction of podcasting was summed up in a recent interview I did with Scott Paton, a podcaster at Internet Marketing Unleashed for my upcoming product New New Media World where he talked about a divorce between PC’s and the Internet – meaning we now longer need a PC to access the net with our mp3 players, iphones and other PDA devices.

While it is important to integrate new technology to keep your business ahead of the competition, it is necessary to understand how your business will be affected by technology such as the podcasting phenomenon and equally important to ensure that your business is ready to join the podcasting marketing revolution.

Podcasting is an extremely powerful business solution enabling businesses to harness the new technologies now coming to the fore – interfaces such as TiVo and DVR.  Today’s society is ripe for immediate information at exactly the time they want to access it and mobile devices such as the new generations of cell phones, ipods, MP3 players and the portable games’ players which disseminate an unending supply of global information and which businesses have been very quick to take advantage of.

Marketers are benefiting greatly from providing this emerging market with instant communication and information data, with big name companies such as the Disney Corporation, American Airlines, McDonald’s already onboard, amongst a rapidly growing influx within the business sectors.

Popular though podcasting undoubtedly is – what exactly is a podcast? Without making it seem more complicated than necessary, it is basically an audio programme which can be downloaded from the internet and listened to at a person’s leisure, that is, when they have time to listen – a discipline now known as time-shifting.  A podcast can be listened to on many hand-held devices such as an MP3 player, or many of the newer generation cell phones.  The website from which a podcast can be downloaded is known generically as an RSS reader, or an aggregator.

These websites are enabled to capture a diversity of media types.  There are many aggregators around, most notably Newsgator, Bloglines, and Google Reader. Software can now be embedded into webpages which make it easier for you to access podcasts – all you have to do is visit the relevant page, and click on the icon which represents the music. This software, known as an audio helper application, enables you to play the audio podcast straight from the webpage.  One of the webpages where this can be seen in action is Wordpress.

New New Media World launches Feb 17th and gives you the complete guide to podcasting, video, social media, micro media marketing.