7 Ways to Kickstart 2010 and a Bird in the Hand!

Welcome back!

Over the Christmas holidays I was in Ireland and on a very pleasant walk in the snow we had a Robin Redbreast bird follow us up a lane, he was real friendly.

As you might see in the video this little bird landed on my hand at one point, very cool.

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It was hard not to admire this little creature that was so unafraid of me (me being 6”3). If we could all be ‘unafraid’ of what might happen, go wrong, not work – we might get ahead quicker and be more successful!

Taking the bull by the horns has to be on your new year agenda, it certainly will be on mine!

Here’s a brainstorm of a few things you look at for your business no matter what level you are at.

1. If you’ve not made a cent online yet and are unsure of how to move forward or get out of a rut take a look at your key strengths and see what you can create in that area. To create a product firstly you need to roll up your sleeves and do some research. Yes..boring, but you will save yourself a load of time and money!

Look in trade magazines on your niche, see what other products are on the market. Could you do better?

Use Google to research keyword phrases and Insights for growing trends.

Use the search engines to see what else is online. Are there lots of sponsored ads? This could mean your market is hot and money is being made.

2. If you’ve created a product or service and made a few sales but not enough, then ask what is enough?

Set targets for Sales and focus on some key areas.

Traffic and Conversion is a good place to start! Can you increase the traffic either through blog/website banner ads, ezine ads, PPC, Video marketing, Press Releases or through advertising in offline trade magazines.

Do what you can to increase traffic.

3. Many marketers just focus on their affiliates and Joint Venture Partners. Make sure you have a decent affiliate program with plenty of tools (banners, pre-written emails, ready made PPC Ads etc) and an opt-in to build your list of affiliates.

Start an excel sheet for target JV partners and work out want you can offer them over and beyond the standard approach. Offer a bigger percentage or a bonus product they can use as content.

4. Struggling to create that product? Don’t get overwhelmed by the thought of it. I’ll always remember Jimmy D Brown saying, ‘If you can’t create a product within 30 days, then don’t create that product.”

The point is keep it achieveable. I’m the first for this, constantly improving and adding things!

Video and Audio certainly make product creation a lot less time consuming than a ebook. Audio is probably the easiest way of creating product through interviewing experts in your market or podcasts of you talking, perhaps with a friend interviewing you, if you’re the expert. Use Skype and Pamela software that records your call straight to an MP3 file.

Plan your front-end giveaway, main product, and an upsell. What extra stuff can you offer? You don’t always have to create new content. Transciptions of your podcasts and videos can be used. The content on a physical DVD (shipped for peanuts by Kunaki)

5. Sales Process. How easy is your offer and upsells to buy? Work on this customer journey and if you can afford to invest then do so. Infusionsoft and 1ShoppingCART both do 1-click ordering.

6. Make connections. Network more. You don’t know who you’ll meet! And it can actually be fun hanging out in the bar with millionaires

7. Create your roadmap and get started and take Action (yes that old chestnut). Don’t be afraid of making mistakes, adjust as you go, but please, just do it!!

Happy New Year!

Quick Video Marketing

You probably already know that video is huge! YouTube is the second biggest search engine after Google as more people plug into the video fix, it’s time if you’re not already doing so to get into video! 82% of people in the US watched an average of 9.7 hours of online video in August 2009 with consumption in the UK equally high (source *comscore)

There’s no excuse now that Flip Cameras are so affordable, editing can be done on imovie for the mac and windows movie maker, or Flip’s own software. Even with just some still images you can create near masterpieces with Animoto, or record your screen with screenr for ‘how to’ or demo videos.

As more and more businesses and web marketers start using video to promote themselves so the market gets increasingly loud so it would be really worthwhile to put some time aside to look at video as part of your overall marketing strategy, if you have not already done so.

Video sells, it connects you with your prospects and viewers so much more effectively than words and getting your personality across in your marketing is more important than ever – after all people ‘buy’ people!

If you’d like help with your video marketing and video syndication contact us today!

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Video by Steve Harris

Lee McIntyre’s Point and Click Coaching Overview

Lee McIntyre has been steadily building his online information marketing business over the previous two years. From stressed school teacher to a $100K a month business is one of those inspiring stories that we should all take note of and most importantly learn from.

Lee has done a few workshops where he’s opened up every area of his business, the processes, nothing is left out here and they are now available on DVD.

Here is the opportunity to learn the cogs of an ever growing Internet Business inside out upside down! and it isn’t going to cost anything to access this.

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When you claim your DVD you will be asked to pay a small postage fee and enrolled for 15 days free on the Point and Click Coaching.

Find out more (affiliate link): http://www.budurl.com/pointandclick