Rank #1 on Google inside 24 hours

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This is a quick case study on indexing for the Google search engine and reaching the all important first page. It also just took an few hours of my time yesterday.

The search phrase I was looking at is a fairly competitive one for ‘web prosperity’ which has a lot of buzz around it right now. Web Prosperity is an MLM program with a very handy main product suite aimed at Internet Marketers, which at the time of writing (during its pre-launch phase) is receiving sign ups every few seconds with 5,100,000 results for this search term and a lot of attention and buzz.

When choosing a domain name, unless it is your own branding, consider the keyword phrase as part of it – in this case I chose webprosperityreview.org.uk (although most were gone by the time I got around to it)

I wanted to use a .org as they can rank pretty well but I’m not sure it makes too much difference. As the .org for this domain was gone I went for .org.uk

Naturally I went for the wordpress blog option for content on the domain and spent an hour or say putting together a couple of blog posts about the program as well as adding categories named with the key phrase in such as web prosperity review etc.

Next I added my essential plug ins including ‘All in 1 SEO’, Google XML Sitemaps, ‘Related Posts’, ‘Sociable’ and ‘Statpress’. There are others that should be installed but I didn’t in this case.

I created one remote wordpress blog at wordpress.com and a Squidoo lens. Next I drafted a press release just covering the basic details of the program and submitted it to pr-inside.com.

Next it was a quick visit to animoto.com to create a video using images and graphics and uploaded this straight to youtube.com. Following that I used heyspread.com to distribute the video to 19 other video directories.

Next task was to socially bookmark it myself using socialmark.com as well as another 30 bookmarks through my outsourcer 9as well as blog carnival submissions. Interestingly these last two tasks have not been completed at the time of writing.

That’s it! Today the site is no.1 – whether this will hold up without further work is doubtful, but the point is it can be achieved without working too hard. Other keyword phrases would probably need a lot more work than what I’ve put in here.

The stats (using statpress) also show a lot of traffic – as seen below on this two day old blog!

Other case studies we’ve done recently have had similar results and all these strategies are covered in great detail in my upcoming ebook ‘New New Media World’ in an easy to follow step by step process and guide. If you are interested in reviewing the first draft copy and giving me a testimonial (If you think it is worthy) please contact me.

Affiliate Christmas Cash Strategy

Whilst the ‘crunch’ bites, online sales of Christmas Gifts will rise this year. We’ve been looking at the Christmas gifts market by building a combination of static and blog websites focusing on certain products and toys. Specifically chosen products that we want to target get their own product page, and where possible their own mini-site. Blogs are just too powerful to ignore, so we will be putting a few of those out there too and pushing the feeds to remote content sites using the strategy in our new new media reports.

Specifically focusing on Amazon products works nicely and there is an excellent product Info Product Killer - discount code SPL777 - (although we have nothing against info products!) featuring videos and templates to build this strategy to focus on affiliate marketing of real products and not just for Christmas

A very handy wordpress plugin came to our attention called MultiFeedSnap which easily brings in RSS Feeds to your blog by encasing them in a [feedsnap, 10] tag, so naturally we used Amazon’s product feeds with our affiliate associate ID slapped on there..

Grabbing the Feed:

Most of the main categories on Amazon have their own RSS Feeds which you’ll see on your browser if available.

You can also grab the main RSS feeds from Amazon.com from here. Just copy the URL after choosing your category and don’t forget your associates ID.

You can also get the feeds manually by copying the RSS url and tagging on your associates tag.

Example:

Step 1.
Go to the relevant category on Amazon and copy the URL:
http://www.amazon.co.uk/gp/bestsellers/videogames/ref=pd_ts_h?pf_rd_p=103981591&pf_rd_s=center-1&pf_rd_t=2101&pf_rd_i=home&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_r=0M4DFHDP3P4JFGKKQRC2
http://affiliate-blog.amazon.co.uk/2008/07/create-associat.html

Step 2.
Delete everything in yellow above until you just have:
http://www.amazon.co.uk/gp/bestsellers/videogames/

Step 3: Replace gp with rss and add ?tag=AssocID-21 on the end giving you:
http://www.amazon.co.uk/rss/bestsellers/videogames/?tag=AssocID-21

Warning: This will not work if there is no RSS feed available. You can pick out most categories and there is an excellent post on the UK Amazon affiliate blog which gives you a good idea on how it works.

This feed just goes within your [feedsnap, 10] tags in the html tab of your wordpress post:

[feedsnap, 10]http://www.amazon.co.uk/rss/bestsellers/videogames/?tag=AssocID-21[/feedsnap]

It works pretty well, except occasionally there’s an error instead of a list of lovely products which is usually fixed by a hit on the refresh button. There are many many ways to pull in the feeds to your blog, so if there are any other great plug ins for that, let us know.

2008 UK Focus Marketing Seminar Review

I had looked forward to this for a while, so it was good to get going (even at 5am on Friday morning) to the Radisson Hotel at Heathrow. The hotel was pretty grand and the proceedings kicked off with co-host Internet Entrepeneur, Sean Roach outlining a few house rules -  like mobile phones needing to be OFF - otherwise a donation of £100 to charity was in order. Nothing against charities, but my phone was firmly switched off from that moment on.

Those who’ve seen him know Sean is a highly entertaining speaker and always drives home important points about where we should be going in terms of our online business, asking: what’s your SKOPAS?, a Greek word for target, goal or mark. Explaining how we should choose a niche an inch wide and a mile deep and create a business out of your hobby or something you love. Nothing new to those who know, but it’s always good to see old hat with fresh eyes.

Sean outlined an interesting vision of the near future  Internet with Ebay and Yahoo examples of the bigger picture and lone websites representing unconnected islands on the sea we call the web. People, explained the US entrepreneur, will be drawn to platforms for all their online needs, and examples of this are already evident with social media. This tied in neatly with his social media project GOT ACCESS which looks like becoming a winner, especially with the unique selling points it offers.

Now, how about something completely shocking? We should all know this, and it shouldn’t be a surprise, but I guess it sometimes takes someone to point it out in black and white.

The terms and conditions written by Social Media sites such as Facebook, MySpace, Google and I just read Flickr (owned by Google) stipulates that all content posted on these sites is owned by them…Whooaaah there!..,.think of all those photographers that throw up their works…not only that, but they have the right to syndicate this content:

“By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide licence (with the right to sublicence) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise”

Scared yet? And have you ever sent confidential documents, product blueprints or content through Gmail? Yep, they could own that too…read the terms.

So after recovering with a quick shot of Jack Daniels, we moved on:

GotAccess main pointers:

• Your Information is kept private
• Create Clubs (memberships) which you can charge for up to 10 levels if you wish
• Monetize your content
• Sell your products on a Social Technology Platform
• Two separate parts, social and business, so both are separate initially, but as in life, sometimes friends and business does mix.

I suggest you get the whole story at GotAccess for more info

Speaker highlights of the seminar for me Raymond Arron, Glenn Dietzel and Alan Forrest Smith. Raymond was an extremely funny and inspirational man and quite obviously a heavyweight within his profession. Glenn is someone I’d have no problem buying into, because it would suit my own business plan and Alan also, a great storyteller but most importantly someone who stands by his results – which are DAMNED impressive.

Yes, it was a pitchfest, with low entry fee it was bound to be, but as long as you are not easily swayed by sales patter for something that doesn’t suit your plan you can sit back and appreciate the success stories and techniques employed – which brings me to the tears – I’m not sure about the tears from a couple of the speakers. Was it genuine? or an emotional selling strategy to create empathy with the audience? Am I a cynical b*stard? You decide. Personally, I had to eat my twin sibling as a kid when growing up, whilst living in a match-box in Siberia – but I survived.

I caught up with people from last year and some names that are the new generation in Internet Marketing such as Chris Freville, Matt Garret and Alex Jeffreys - and many a beer was had. One thing though - I had a feeling there was a barrier between some of the speakers and everyone else (I’m talking about the bar networking here, not at the seminar) that wasn’t evident last year. Was this my imagination? I can’t remember which speaker pointed out that millionaires hang out with other millionaires or of the same social status and this rang true. Don’t get me wrong though, I’ll be hanging out with a lot more millionaires when I’m one, for sure.

Conclusion: There was tight organization this year that kept the show running smoothly throughout and breakfast, lunch (very nice) and coffee breaks ensured everyone didn’t have to rely on expensive hotel cuisine, which did annoy me last year. But tightening up the ship lost some of the relaxed feel that was associated with previous Focus seminars, in my experience. But the free stuff! Cruises – Books - T-shirts - Prize Draws – Lunch and Speaker Programmes with upwards to $10k were given away like confetti at the end of the Seminar as well as a  five DVD set to everyone, which you cannot fault.

Focus Marketing Seminars UK Event

I’ve talked about the importance of developing networks and relationships before, especially in the Internet business where we spend so much time in front of the screen!

Attending seminars is, of course, the way to go for meeting other Internet entrepeneurs, potential future business partners as well as getting the low-down from marketers who are pulling in vast sums to their business.

I attended the Britpack event last year, which was my first , and met some great contacts whom I still work with today. I can’t emphasis the importance of actually meeting your contacts as opposed to through the internet ‘cloud’

This year, the Focus Marketing Seminar rolls into the UK on October 17th-19th 2008.

Confirmed so far:

Armand Morin: How to generate a $35 Million dollar business starting from scratch online! (Armand used to sell vacuum cleaners door to door)

Alan Forrest Smith: How to take a failed webpage then re-launch the page as a million dollar best seller!

Adam Ginsberg: Number 1. EBay seller with over $20 MILLION in sales over just 3 years!

Sean Roach: Web 3.0 technology and SEO Latest from the Corporate trenches!

Tim Brocklehurst has enthralled audiences worldwide with his step-by-step approach to setting up automatic businesses on the Internet. He is now known as the ‘James Bond’ of Internet Marketing.

Debra Thompson: Building Residual Income into your Business So You Get Paid Over and Over Again - AUTOMATICALLY!

The event takes place at the Radisson Hotel at Heathrow, London.

Book the event here and start opening the doors for Internet Success. Focus Marketing Seminar

Joint Venture Partnerships

Making good JV partnerships is one way you can speed up the success of a product, by having other marketers/businesses promote your product for a commission to their mailing list. This could bring in a vast amount of sales and additions to your list. Setting up JV partners takes work, connections and a willingness to get out there and mix. The worst thing you can do is email the big guns asking them to promote your product. They get countless emails like this everyday and unless you’re extremely exceptional or your product is you’re likely to get a resounding silence in return.

There’s no better way to connect by meeting face to face, and although this is the normal thing to do in the offline business world, online people tend to want to hide behind their machines. Getting yourself to a seminar may not be cheap but will definitely help your JV endeavours and could change your life. The first seminar I attended I met dozens of contacts who I still keep in touch with and do business with on a regular basis.

Anyway, that’s the best way, but failing that try to make yourself known by commenting on their blogs or joining forums. Another great way to get JV’s is to buy their product and relate your feedback to them. You are essentially looking for ways to get to know potential partners and to offer them something – give them value and they’ll look at you differently. Everyone is human.

Giving Your Affiliates Ammo

It’s no secret that having an army of affiliates promoting your product or service can seriously ramp up the traffic and sales! Hordes of people driving traffic for you via GoogleAds, Articles, Blogs and the rest. So it’s important to keep them sweet with lots of goodies that they can use to promote your stuff.

• Consider Banners of all sizes
• Pre-written Emails
• Articles
• Pre-written Press Releases
• Pre-written Forum Signatures
• Google Ads (with Keywords) - trust me they’ll love you for it
• Their own Landing Pages (so they can build their list)
• Viral Reports
• Videos they can brand
• Give them their own domain

It is a bit of work but the results are going to carry on producing for you long after the work done.

Creating Banners
Ok if you don’t do this kind of stuff, it’s probably something you want to include when you have all your product graphics done. There are plenty of internet graphics services out there here are a few:

http://www.ecovermedia.com
http://www.pulpminisites.com

Pre written emails
Well written, bringing in story elements and call to action. Study the emails you’ve received that made you click through. Remember this is not the sales page..that has its own job..you just need to get your readers to click through to it.

Articles
Laser focused on your niche with a strong call to action for the resource box. Articles are low cost to get written! Check out the warriorforum.com and go to Warrior Special Offers (be warned, you may never leave)

Press Releases
OK these are powerful and you should be doing them for your own products for certain. But how about one or two rewritten for your affiliates to use? - Give them a video explaining the submission process to free PR sites such as:

pr-insider.com
pressreleasemonkey.com

Forum signatures need to be snappy and to the point, you’ve got a sentence or two to play with.
Google Ads - make sure they are the right character account that actually fit into the different fields in Google Adwords and a list of well researched keywords will go a long way to giivng you streams of traffic.

Domain name. Give your best affiliates a domain name to forward to your site with their affiliate link. This motivates a stronger campaign on their behalf.

Landing Pages - Ties in with giving them a domain name, giving affiliates the option to host their list building landing page.

Report - OK may as well give them something they can give away and build their list with - so rebrandable viral report.

Use:
http://www.viraldocumenttoolkit.com

Videos
Create a video for your affiliates to distribute check out
http://www.vivaviralvideo.com/
http://www.webvideozone.com/public/department52.cfm

Good luck with your Affiliate Army!

The 30 Day Training Challenge

You might be a newbie or a heavyweight ‘guru’ - either way there is an avalanche of top notch marketing training coming your way and it’s completely free.

The 30 Day Challenge helps people new to Internet Marketing make their first bucks online using the latest social media marketing techniques and strategies. There is nothing else like this in the Internet Marketing community, and there’s not even a launch lurking around the corner..waiting to pounce. Ed Dale and Dan Raine are just giving out fantastic free content and training for Free!

Kick off is August 1st and pre-season has already been in swing for a while now covering Flock browser, Twitter, YouTube, Friendfeed, StumbleUpon and is all great stuff.

http://www.thirtydaychallenge.com

The dark side of Google Knols

Google Knol is described as a unit of knowledge - an authoritative article about a specific topic
and initially reeks of opportunity what with the ranking reports.

As Google roll out their wikipedia meets Squidoo mash-up there is concern that Google are
favoring their own Knol content over authority work. There is also ‘no follow’ which means
you get no credit or value for your outbound links.

Another issue is knoljacking - someone could post your content to Knol, get a couple of inbound links
and beat your ranking even if your site is an authority site.

Aaron Wall of SEOBook writes that he put the same article from the ‘authoritive’ work.com and placed it in a knol to find it ranked higher.

All this seems to be leading to a worrying trend in my opinion.

Still, let’s look at the positives - if they rank well - might as well use ‘em.

Linking to your websites and blogs will drive traffic and act as another back door
in the satellite game of Google love, even if the links are ‘no follow’.

Comprehensive information with several paragraphs and subheaders- using keywords in the title.

Let me know your comments on Google Knols!

Traffic Secrets and Whores?

Is it over yet? No there’s some more…you may have noticed the snowstorm surrounding John Reese’s Traffic Secrets 2.0 is in full frenzy. Massive bonuses are being branded about in an avalanche of emails.

Of course it’s nothing new..it’s always the same with every big launch. But it reminds me when Scott Boulch recently talked about Doru’s - the people that actually work behind the scenes making the real money, as opposed to Guru’s who tend to cross-promote.

Not saying for one minute John Reese’s course is no good, I haven’t seen it - I’d imagine it has some great content for your business..this is John Reese we’re talking about!

Rick Butts, however, raised an interesting point in his blog about ‘how much was it worth?’ considering the amount of information around about the latest traffic strategies. Anyway there is another fantastic debate raging at Rick Butts’ post ‘12 Biggest Whores in Internet Marketing‘…hmm controversial.

Profiting from your email marketing list

Ahh …the money’s in the list!!

It’s a saying that has been kicking around Internet Marketing circles for a while now. However common perception is changing as people realise that - sure - if you are a Guru doing joint ventures with your fellow Gurus - then undoubtedly..there is a LOT OF MONEY in the list. But for the rest of us trying to build our empires we need a different tact.

You may be someone that is considering starting an email list in your market or a well-seasoned marketer looking to improve your results. Either way you should take some time out to listen to Lee McIntyre, a UK Marketer, who left his job as a school teacher to go full time off the back of a small but super responsive email list selling information.

Lee has written everything down, going through the painful mistakes he made in Internet Marketing, learning the hard way, before realizing that there was a much easier route – building a highly responsive email list.

Step by step Lee covers the initial set up using his preferred auto responder to automate the email marketing process and delves into why a close relationship of value with his list has turned out very successfully.

Lee not only covers email marketing gems here but focuses on the sane method of marketing your product, whether it is your own or for an affiliate program. Golden rules for squeeze or opt-in pages are clearly marked out as well as killer tips to maximise the profit potential of every step of the sign up process. This alone makes the price of this ebook worthwhile if nothing else.

Then there is the established Marketing Rules we should all take heed of, or are perhaps unaware of. In either case Lee clearly and methodically covers each one in an easy to understand manner.

Mailing Lists Unleashed is an essential cog of your email marketing strategy and should be implemented whether you are a ‘newbie’ Internet Marketer or already have lists set up and running.

Take you chance to grab your Free Leaked Chapter and see for yourself the easy to understand, no nonsense approach Lee takes to giving you this essential information.
Go here and grab it today – whilst it is still available!
>> http://www.mailinglistsunleashed.net

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