Recurring revenue plays a key part for any business. You can more or less predict your income in advance and cashflow becomes much less of an issue.

Creating content based products and turning your expertise into a sellable product is also another very sensible approach. By creating and selling products you are moving away from the time vs money model which can limit your earnings (there are only so many hours in the day) towards selling your expertise in a tangible form (in unlimited amounts if possible!)

When you combine this two approaches a membership website is without doubt the delivery platform you need to be looking at. You can deliver your premium content to members who you can charge a weekly/monthly/yearly fee.

Many people who have an interest or hobby just want to interact with others who share that passion and they will be happy to pay you for the privilege! You can tap into this need by giving them somewhere to go and by building that community you can build a recurring income as your members share ideas, interact and build relationships with other like minded people.

Membership websites can cover many different subjects from Health and Fitness, Sports, Business expertise, Gardening,  Learning New Languages or skills, Stock Trading and much more.

If you are seriously thinking about building a membership website then you should certainly check out the Wishlist Membership Coaching (Aff link) that is available for a short time. This training shows you how to quickly build a membership website for maximum growth.

>> Wishlist Membership Training

Other passive income stream ideas that I have or am setting up include:

• Advertising revenue from your Blog(s)
• Selling guides or books through Amazon using Publish on Demand either as physical book or ebooks (can also double as a lead generator)
• Sell Audio and Video based Products
• Recommend other related products as an Affiliate and earn commissions

Find one area that suits you and build on it. It’s the best investment in yourself that you’ll ever make!

Photo by jeeheon

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Passive Income and Membership Sites originally appeared on Online Marketing Intelligence on June 20, 2011.

For those who aren’t following the online dating scene POF (Plenty of Fish) is a targeted dating site created by entrepreneur Markus Frind that is completely Free for users.

The site attracts a massive amount of traffic, around 90 million visitors a month and on the back of this POF offers advertisers and affiliate marketers highly targeted ads which are displayed above the fold for a much lower cost than its rivals.

Like Facebook Advertising POF enables you to target your audience in the following areas:

• Gender
• Age
• Country
• Marital Status
• Income
• Body Type
• Zip/Postal code
• Ethnicity
• Intent
• Search Type
• Has Children
• State/Province
• Education
• Profession
• Games and Puzzles
• Drinking Habits
• Looking to Marry Soon
• Height
• Login Count
• Religion
• Smoking Habits
• Session Depth
• Hair Color
• Has Car

The possibilities are endless when you start to breakdown what you could put in front a particular audience

: Betting offers to males with sports interests
: Stop smoking products/offers to smokers
: Bridal products to women looking to marry soon

You can enter interests here and instantly see the demographic breakdown.

At the time of writing POF have no problem with direct affiliate links for your ads although using a tracking URL shortner like bit.ly or budurl.com is advisable.

1. Account Set Up
To get started head over to http://ads.pof.com and register or login if you already have an account

2. Give your campaign a name and then look at appropriate targeting.

This is the important part – Who are you targetting? Men or Women, both? Does your product suit
professionals with average income or do you want to target the higher income bracket?

Geo Location might play an important part if you have offline retail premises or your offer might suit anyone in the world!

3. Ad creative

To get the best CTR (Click through Rate) you need enticing headlines, copy and images as well as a strong call to action.

You might want to experiment with different images: photos, cartoons, illustrations (try istockphotos) depending on the nature of your offer.

Once you’ve created your campaign you add payment to your account and you are ready to roll. You can track your campaigns with metrics such as cost, impressions, clicks, CTR, eCPC and CPM per day and for life.

Your supporting account manager will help you with any problems, even if you want help improving your campaign results.

Be aware you should monitor your campaigns carefully, especially if you have the auto replenish function on for payment.

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Targeted Advertising on Plenty of Fish originally appeared on Online Marketing Intelligence on November 22, 2010.

I saw the first sign of Christmas decor in a shop last weekend -  there was no surprise, in fact I’d imagine it’ll start kicking off after Easter soon but it got me thinking about the need to prepare for this massive online shopping bonanza!

We started ramping up our xmas strategy in July by adding websites and blogs to our expanding network focusing on popular products. By researching keyword phrases, checking Google trends and buying certain domains we increase our chance of success from the beginning.

So what could you be doing?

A really good place to start is Craig Kaye’s IPK (aff: http://www.nichecontentmachine.com/ipkiller)

- it is a solid strategy for building an affiliate network of product sites whilst making use of free traffic to cash in on the online buying frenzy leading up to Christmas.

You want to update any sites you already have and update any references to Christmas 2010 as well as add new (effective) content to freshen up the pages. (Google looks at updated content as a ranking factor)

Another highly effective way to help your network of blogs and sites to rank highly on Google is to have a backlinking strategy – here’s a good place to start:
aff: http://budurl.com/backlinkbp

We’ve helped many of our own sites and those of our clients scale the heights of Google just through effective backlinking.

You can see a previous video blog post about our christmas affiliate strategy – If you’re going to do it – now’s the time!!

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Planning Your Christmas Affiliate Strategy originally appeared on Online Marketing Intelligence on August 17, 2010.

I’ve mentioned the RAPS (Rapid Action Profits) script before on this blog as a great way for delivering your info products. If you don’t know, RAPS is an all-in-one sales and reseller management solution.

On the flipside however, if you’re still shying away from product creation or you just want to focus on building an income stream from instant affiliate commissions then the recently launched Rapbank (aff) offers a ton of possibilities on earning instant payments into your Paypal account.

Here’s an example. You choose a RAPS based product to promote from the RapBank marketplace and grab your unique link. The RAPS system alternates in sales so a 50% commission will give you, as an affiliate 100% of every other sale paid directly into your PayPal account. The other payments go to the vendor of course. This should give you an idea of the possibilities for making quick money, rather than having to wait weeks or months to get your affiliate commissions paid such as on Clickbank.

The RapBank marketplace is set to grow and attract a TON of product creators and affiliates who want to harness this instant income stream.

RapBank allows you to promote 100′s of products not just uniquely but by categories, keywords, RSS feeds, your unique favourite pages and other doorways. There’s even a wordpress plugin for sidebar or blog post widget advertising.

This is a HUGE make money NOW opportunity and I highly recommend Rob Toths Free 87 page report which laser focuses on every aspect of the RapBank possibilities >> Make  Money Now Report

To quote from the report:
“This isn’t some biz opp or “get in on the ground floor” nonsense either… it’s an online business trend that you can position yourself in front.”

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Use Rapbank for Instant Affiliate Commissions originally appeared on Online Marketing Intelligence on May 1, 2010.

Apart from JV Giveaway events, the upcoming Easter JV is immiment, Adswapping is a quick way to build your email list.

Each Marketer would have to have a free gift and squeeze page (email opt-in) for it to work and a similiar sized list. You then give each other the email copy to email out to your list and again the norm is to email at the same time. SIMPLE! Just email each others offer and watch your list grow and grow.

Here are some resources:

Matt Garret and Sean Mitz set up the excellent IM Adswaps which is well worth joining – It won’t cost you a bean.

The Warrior Forum JV section often has plenty of Adswap requests as well – one to bookmark.

Sites such as http://safe-swaps.com/ build a community of Adswappers and ensure fairness all round and an appealing marketplace to advertise yourself for an adswap.

So now you have even more reason to get a report/video or audio offer online ASAP and start building your email list!..no excuses

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Build Your Email List with Adswapping originally appeared on Online Marketing Intelligence on March 28, 2010.

You may or may not have heard of John Thornhill, but he is doing very well on the Internet. He has a subscriber base of over 100k, earned $750,000 from info products last year and expects the hit $1.5k this year.

Lee McIntyre, who from school teacher in 2007 now commands a $100k a month info business says about John:  “I can still vividly remember some of the advice you gave me when I was first starting out, and everytime I implemented one of your ideas I always made more money, more quickly. I think that says it all really.

Omar Martin, who works with Mike Filsaime also attributes a lot to him: “If you seriously want to make money online, I suggest you stop wasting your time and just learn from John as I did. He will never steer you wrong, I am living proof and forever grateful.”

I have had the pleasure of consulting with John recently, in fact it was recorded, which is part of my bonus for purchasing through my link.

Check Out the Bonus Here:

http://sosinternetbusinesshelp.com/johnthornhill-masterclass-bonus/

And take your time to watch the video and read the sales page, it really is a pleasure just to do that, whether this is for you or not.

http://budurl.com/peap (aff)

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John Thornhill’s Marketing MasterClass 2010 Bonus originally appeared on Online Marketing Intelligence on January 27, 2010.

I have to say I have been taking a lot of notes from the Extraordinary Minds call sessions so far. The last two have had so much killer info I didn’t know where to begin!

I prefer to take notes as it makes you listen hard and take out the main nuggets of information before applying them.

Remember what we have here: The Top Business Minds who have been paid a lot of money
by Google, Apple, MicroSoft, Yahoo! and plenty of other huge companies for their expertise and high grade knowledge.

Let’s put it another way. Imagine you have a boardroom and in it sits 54 of the world’s foremost marketing and business building experts.

The names and faces are instantly recognizable. Tony Robbins…Jay Conrad Levinson…Robert Caldidini..Brian Tracy…Michael Gerber…Stephen Covey…the list goes on and on.

They’re all here, just waiting to hand you their incredible insight and wisdom to help you create ultimate wealth and business success.

Some of the calls so far has delved into powerful physological marketing techniques, some advice seems so simple but extremely effective. There has been some pure gold in terms of selling, persuasion and marketing advice and how to stand out a mile out from your competition, building trust and going way ahead in terms of relationship and authority building.

This is like having the greatest buisness brains on tap and the questions asked have all come from surveys taken by Rich Schfren and Jay Abraham from ordinary business people..so the fundemental business constraints and problems that you might be facing are all hit head on!

Each special panel interview is around two hours long and the content has been grade A as I said. Rich and Jay also do a great job of summing up the main points at the end which helps clarify a few things.

Please don’t tell me your business couldn’t do with this expertise? You don’t even have to pay for it which is pretty insane (although if you want access to the library of recordings you will) which is a no brainer in itself.

Please Please do yourself and your business a favour and sign up now for this next call. You have nothing ..repeat NOTHING to lose.

Go here to get on the next call this Thursday November 12th, The expert panel for  “Pre-Emptive Marketing: Innovative Tactics That Outperform What Everyone Else Is Doing” session includes:

Paul Cherry… Author of “Questions That Sell” and founder of Performance Based Results, Paul has over 20 years experience in sales training, leadership development, sales coaching and leadership coaching.

Vicki Kunkel… Author of “Instant Appeal: The 8 Primal Factors That Create Blockbuster Success,” is an Influence, Persuasion, Mass Appeal and Communications Expert who helps business owners
unlock the secrets of getting legions of loyal customers.

Jay Conrad Levinson… is one of the foremost business marketing experts in the world. Jay is the author of the #1 best-selling marketing series in history, “Guerrilla Marketing,” plus 55 other books which have sold a total of 14 million copies worldwide. His guerrilla concepts have influenced marketing so much, his books appear in 43
languages and are required reading in many MBA programs worldwide.

Al Ries is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including “Positioning: The Battle for Your Mind,” “Marketing Warfare,” “Focus,” “The 22 Immutable Laws of Branding,” “The Fall Of Advertising & The Rise of PR,” and his latest “The Origin of Brands.”

Gary Vaynerchuk... Author of “Crush It: Why Now Is The Time To Cash In On Your Passion,” Gary has captured attention with his pioneering, multi-faceted approach to personal branding and business.

Sergio Zyman… Author of best selling book, “The End Of Marketing As We Know It,” passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business. The only definition of marketing success he upholds is “selling more stuff to more people more often for more money more efficiently.” He is also former Chief Marketing Officer of The Coca-Cola Company.

I’m also looking forward to hearing Michael Gerber on an upcoming call.
For UK readers interested in seeing him live he is doing a presentation in London

An Evening with Michael Gerber

The E-Myth: Why Small Businesses Fail and What To Do About It London 8th December 2009

http://budurl.com/bjlx

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Incredible Business Advice from the League of Extraordinary Minds originally appeared on Online Marketing Intelligence on November 10, 2009.

Internet Marketing Legends Rich Schefren and Jay Abraham have been recently working away on something quite incredible.

No hype, this is worth bolting upright and taking serious notice of because what Rich and Jay have done is to assemble the world’s business and marketing elite, experts that have consulted Coca Cola, Google, Apple, Microsoft, Yahoo!..the list is endless.

This mega-gathering of business legends is called The League of Extraordinary Minds, and it’s entire focus is to bring together a collection of the world’s finest, leading-edged business experts on highly specialized subjects to help entrepreneurs like you attain more success and bigger profits.

No one is selling anything in these interview sessions. All are sharing brilliant, ingenious, masterful and outright amazing ideas, concepts, strategies, recommendations and guidance never before available anywhere in any way or at any price >>

>> The League of Extraordinary Minds

P.S There is also an invitation from Rich and Jay for a partners opportunity Click Here

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Your Extraordinary League of Masterminds originally appeared on Online Marketing Intelligence on October 21, 2009.

When it comes to creating an online information publishing business you just have to look at creating a product and this is something that many would-be web entrepreneurs struggle with.

Whether it is a lack of confidence when it comes to writing or resources to outsource your product creation there will always be a reason not to get started. Having a product of your own (as a start to many more hopefully) gives you credibility as a Marketer and puts you above the millions of affiliates competing with each other to make an income. Instead affiliates will drive traffic to you and along with it sales as well as building your email list, done right.

I want to just tell how we got WordPress Plugins Guide going and what system we used to hopefully provide some inspiration, by going for the mini guide or report method.

You don’t have to re-invent the wheel, in fact most of the time it is better that you don’t!

Look to markets and products that are already making money, look at the current products, do your research and create a better product.

There are more than a few WordPress Plugins Guides out there, but we decided we could do a better job, so with the sleeves rolled up and a few late nights we had the Guide, a comprehesive list of WordPress Plugins that any blogger would find useful. This didn’t really take any writing ability, just a fair bit of research (and being a wordpress blogger anyway I had a fair amount of knowledge of it)

We used Rapid Action Profits (affiliate link) as the system to run the product. This gives you a system to deliver the product, an affiliate program, sales tracking, even the ability to email your buyers direct.

This system is great for small products and it gives affiliates and Joint Venture partners a big incentive in that it pays commissions straight into their paypal accounts as soon as a sale is made! So on a 50% commission, the full amount of every other sale would go to the affiliate.

Pushing on we got the templates onto the RAPS system, tested the sales process and the Guide was ready to rock. One other thing to point out, we created a One Time Offer (The Resell Rights to the Guide) as well, which should be part and parcel of any product model. You can also add and recommend other products in the guide itself to make money from from later on down the line.

Blog Posts and comments, Backlinks, Articles and Press Releases all played a part in the initial traffic jumpstart as well as approaching affiliates who would be interested in this niche. We also put out a Special Offer on the Warrior Forum, which is a great way to build a list and make a few sales along the way.

So far we’ve sold 60 copies with almost half (50%) choosing the upsell!

Making quickfire reports and guides is a great way to start your product creation process, with a relevant back-end and affiliate promotion within the product or alongside it.

One way of looking at it is to see each mini guide as a stepping process to creating a larger product down the line. Think of it as releasing your ‘singles before bringing out the album

Check Out the RAPS System here (aff)

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An Info Product Creation Story originally appeared on Online Marketing Intelligence on August 31, 2009.

Update: I am no longer recommending Attain Response. Please read this updated previous post to find out why.

————————————————————————————————————————————————————

If you are near or in London on the 27th August 2009 there is a Free event at the Marriott Hotel, Maida Vale focusing on the Internet Marketing System AttainResponse.

More and more businesses, Marketing Departments and Web Entrepreneurs are discovering the Internet Marketing power of AttainResponse and how it can literally attain a massive response to your email marketing.

You can read a previous AttainResponse Review here.

There will be a demonstration of the product, open networking and a presentation about the lucrative affiliate reseller opportunity available.

• Learn why email marketing gives you the highest return on your marketing investment (ROI) and how you can use the power of AttainResponse quickly and easily in your business and see results – fast!
• Learn how you can get more business from your existing customers with Attain Response
• Learn low cost – high impact marketing strategies that work in today’s world using the power of AttainResponse
• Learn how to leave your competitiors behind by engaging and communicating through the power of streaming video
• Learn how to market your business on autopilot. Save time and money!

Time:
6:30pm – 7:15pm Open networking
7:15pm – 8:00pm AttainResponse
8:00pm – 8:15pm Break
8:15pm – 9:00pm Reseller Opportunity

Where:
Marriott Hotel
Plaza Parade, Maida Vale
London. NW6 5RP

Click here for maps and transportion

Register Your Place Free
http://www.eventbrite.com/event/413613128?ref=ebtn

See you there!

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Attain Response London Event originally appeared on Online Marketing Intelligence on August 21, 2009.