Facebook are taking on Google in the Pay per Click game and have been for a few years now. There has been a tidal wave of Info products around Facebook advertising recently which is starting to capture Marketers imaginations because of the targetted way you can put you mini ads in front of many many eyeballs.

Want to target Facebook users who live in Alaska who are female and love ice hockey, tattoos and the world of warcraft game? No problermo. With this individual targetting it’s easy to see the potential in getting traffic with this method and depending how you set up your ads this can be a lot cheaper than using Google adwords.

Here’s a quick run through on setting up a Facebook Ads campaign

1. Log into Facebook and scroll all the way to the bottom of the page until you see the advertising link. On the next screen you’ll see the advertising landing page. Click ‘Create an Ad’

2. Ad Title, description, URL and a pic is next. Test multiple campaigns with a different Titles, images and then go with the one with the best results.

3.As you type in your target countries in the next section you’ll notice the estimated reach change on the right hand side.

4. If you’re advertising a particular product or service aimed at gender, age you can target them here. Likes and interests will throw up suggestions on a drop down which you can accept or ignore, but they are likely to be popular phrases people have put in their profiles so have a play and see what comes up.

5. Advanced demographics give you deeper targeting options such as people on their birthdays, which gender they’re interested in, what languages they speak and their relationship status.

6.Next up is choosing your budget, currency and timezone. Bear in mind your timezone if you’re targetting ads to Australians but you are based in the UK otherwise your campaign will be dead in the water before you’re out of the starting block.

7.That’s it! Review your ad and place the order..

Whether you’re selling wedding photography, design services, gaming, CPA offers or promoting as an affiliate (although you’ll need landing sites/pages rather than just using a naked affilate link) Facebook ads offer a massive audience reach.

If you are promoting products and services as an affiliate but don’t have the desire to set up a landing page or website my following blog post looks at an popular, equally targetted platform that allows (at the time of writing) straight affiliate links.

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Get Started with Facebook Ads originally appeared on Online Marketing Intelligence on November 11, 2010.

Over the last few years there seems to have been a few false dawns in regards to the potential the mobile phone has for marketing. The potential has been obvious ever since those old brick phones first hit the streets (I remember I had one)

Here is a glimpse into the future hybrid of Internet Marketing combined with Mobile phone and mobile device marketing that is finally happening!

The marketing landscape is morphing once again, faster than it ever did from print to web, and if you intend to stay competitive.

Before I begin my review of the product “Mobile Marketing Exposed,” let me first give you some startling, game changing statistics, concerning mobile vs. standard Internet marketing. And why you need to be aware of any products in this burgeoning new marketing sector.

•    88% of all Americans now carry mobile devices religiously and are connected all day long, wherever they go. You can even reach them while they sleep by leaving messages in there “voice mail” ready as soon as they wake up.

•    UK users spend 45% of their time using phone and communication devices according to Ofcom.

When leaving the home, the two most common possessions people claim to need are their car keys and their mobile phone. (Don’t leave home without it!)

•    For every one computer in use, there are now approximately 10 mobile devices, (cell -phones/iPads/Blackberries/etc.) in use sending and receiving information from users all throughout the day.  94% of all text messages sent are read by the recipient, with a whopping 75% of those messages read instantly, as they are received.

As you know, large companies have already been profitably exploiting these statistics by connecting with customers effectively through their mobile devices.

In “Mobile Marketing Exposed” (aff), you’ll find that individual marketers and small to medium sized companies can now effectively exploit these same methods and new technologies to profitably reach mobile customers.

One Case Study from MME: A small-time marketer was uncovered using location based text messaging to alert targeted mobile users of incredibly low automobile prices at web auctions in their area. By offering easy means for signing up to an online auction site promoted through ClickBank, he was able to make instant profits without even owning the site.

As with all new technologies, marketers will discover new and inventive ways to make money once they understand how to exploit it.

If you’re wondering how your sites fair in this burgeoning new 4.1 billion with a “B” mobile market, check out how some of your sites are displayed vs. perhaps google.mobi by entering both yours and theirs into this free mobile phone simulator http://mtld.mobi/emulator.php provided by Dotmobi.

If you’re shocked or embarrassed by the way your site is displayed to billions of mobile users you will be either happy or horrified to find that most cell phone and mobile device users will never see your site!

Mobile devices usually only access special mobile search-engines so the chance of them discovering your embarrassment is almost zero.

You see, what many cell phone and mobile device users don’t even realize is that when they search for sites online, from their phones and mobile devices their service tries to provide only results specifically optimized and relevant for being seen through the phone or device they are using.

This means your site is filtered out of results if it doesn’t display well.

It’s a brave new world of changing technologies with a network of publishers scrambling to supply content in formats that can be displayed well over this huge but complicated array of differing devices and service providers.

Fortunately, for you, “Mobile Marketing Exposed” exposes how easy it is to find tools for preparing sites that will display great on these mobile devices and get them indexed by the special search engines that people use from their phones and various mobile devices.

Google mobile search is vastly different from standard Google search, as you will see.

Marketing and promotion is also a whole new ball game through mobile applications, with a different set of rules and tools for checking return on investment. Initially it may seem like a maze to traverse but “Mobile Marketing Exposed” directs you to free tools and economical options to capitalize on the power of these mobile mediums.

Through SMS advertising, marketers are achieving an average of 12% conversion, often higher when marketers take time to utilize all of the tools available to target their audience, which are described in detail by Simon and Jeremy in this “Mobile Marketing Exposed course.

As “Mobile Marketing Exposed” explains, you can purchase SMS, text, video and other forms of direct-to-mobile-user-advertising, as easily and more affordably than buying Google Adwords, with even more incredible results.

When building a site to fit mobile device screens you will need to follow a different set of dimension recommendations and mark-up protocols. Some of you who do not have a background in designing websites for the mobile market will be elated to find the resources inside “Mobile Marketing Exposed”. Simon and Jeremy provide an plethora of online site builders and site building services to get the job done, pre-tested by them so you won’t spend time or money spinning your wheels as you begin your own transition into this exciting and profitable mobile world.

Likewise, “Mobile Marketing Exposed” offers you access to a full range of resources so no matter how big or small you are you’ll find the best tools. When you plan to enter this market, you’ll be sure to find the perfect service to fit your needs explained by Simon and Jeremy in this course.

From the one-man operation working on a shoestring budget, up to the Fortune 500, Jeremy and Simon have pulled together the resources you’ll need to get your feet wet, jump in or dive into the world of mobile marketing, successfully.

When it comes to testing your efficiency in mobile marketing, you won’t be let down either.

“Mobile Marketing Exposed” uncovers means to track an online marketing campaign’s efficiency, better than standard Internet marketing methods have provided in the past.

“Mobile Marketing Exposed” covers not only the technical side of mobile marketing, it also defines new market sectors available for marketers to set up new shops in, and exploit areas no one else is taking advantage of by pointing out many of  these new lucrative possibilities.

You’ll also be exposed to the most credible mobile Ad management companies available via Simons and Jeremy’s rigorous testing, and save time and money by avoiding unscrupulous Ad management servers.

You’ll learn how to purchase “ad power” for pennies on the dollar. And if you’re a web publisher, you’ll be happy to learn that you can make money by delivering mobile ready advertising from your mobile site, in the same way Google Adwords worked in its heyday!

There is a lot to discover in “Mobile Marketing Exposed” possibly the biggest thing, for all of us as marketers to learn is, that we can no longer afford to ignore statistics as huge as there being over 12 million people tied to their iPhone’s at this very moment in the US alone.

If you’re looking for a resource that can put you at the cutting edge of mobile marketing in the period of a day… with confidence I can say that by following the “Mobile Marketing Exposed” four video modules you will put yourself in an optimal position.

You owe it to your business to check this out immediately:

Mobile Marketing Exposed (aff link)

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Mobile Marketing Exposed Review originally appeared on Online Marketing Intelligence on August 30, 2010.

This is a short video with 7 great ideas on how to use screencasting to help your business. Hope it kickstarts some ideas!

>> See our Screencast and E-learning production services portfolio

Resources mentioned:

Camtasia: Popular Screencasting
Adobe Captivate: Screencasting with interaction
ScreenFlow: For the Macheads
Camstudio: Open source and freeJing: Online Screencasting
ScreenR: On the fly screencasting – intergrating with Twitter
GetResponse: Email Marketing Platform with video and social media
F5: Email Marketing with Video and Media
GotoMeeting: Premium webinar service
DimDim: Free Level Webinars

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7 Ways to use Screencasting to help your Business originally appeared on Online Marketing Intelligence on August 26, 2010.

Twitter is an awesome tool. Sure you need to engage, post good content (tweets) and work it (baby)

You also need to build your following so that the maximum amount of people see what you are tweeting about and click through to your links.

Now when the following numbers build (and it does have to be targeted followers) there can be tremendous results in terms of traffic and sales, (yes actual cash in the bank!)

For the last 5 or 6 months a couple of friends, Tahir Shah & Matt Garrett, have been working on a new system to get you as many followers on Twitter as you need, and they are finally letting some people get the chance to use it!

This brand new system of theirs, Twittollower, will get you targeted followers for your niche and it does it all hands free, you don’t have to do a thing.

Note: The video is over 30 minutes long, but you need to watch to the end to get the link for the early bird offer, so click the link above and grab yourself a coffee, Soda or beer for while you watch…

So why does the video cover so much?

Well Matt and Tahir want you to know exactly what this system is going to do for you, so you can make an “informed” decision to get on board and start using it today!

My Twittollower Bonus.
If you decide that Twittollower is for you and can help increase traffic and sales for your business then go and check out my bonus.
What Twittollower won’t do is show you step by step how to get started on Twitter.

My latest product – Tweet Marketing Blueprint does just that with a series of over my shoulder videos as well as a step by step, no stone unturned guide. There’s also a Twitter Apps and Tools guide also included in the package.

I cover branding your profile, what to tweet and how to source content for your tweets, how not to piss off your followers and other tips and strategies essential for Twitter marketing.

Tweet Marketing Blueprint is yours if you decide that Twittollower is for you.

Click Here for Instructions and Details

Twittollower Demonstration:

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My Bonus for Twittollower originally appeared on Online Marketing Intelligence on January 29, 2010.

You probably already know that video is huge! YouTube is the second biggest search engine after Google as more people plug into the video fix, it’s time if you’re not already doing so to get into video! 82% of people in the US watched an average of 9.7 hours of online video in August 2009 with consumption in the UK equally high (source *comscore)

There’s no excuse now that Flip Cameras are so affordable, editing can be done on imovie for the mac and windows movie maker, or Flip’s own software. Even with just some still images you can create near masterpieces with Animoto, or record your screen with screenr for ‘how to’ or demo videos.

As more and more businesses and web marketers start using video to promote themselves so the market gets increasingly loud so it would be really worthwhile to put some time aside to look at video as part of your overall marketing strategy, if you have not already done so.

Video sells, it connects you with your prospects and viewers so much more effectively than words and getting your personality across in your marketing is more important than ever – after all people ‘buy’ people!

If you’d like help with your video marketing and video syndication contact us today!

Video by Steve Harris

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Quick Video Marketing originally appeared on Online Marketing Intelligence on December 8, 2009.

Twitter provides a great opportunity for anyone wanting to work from home, for entrepreneurs and business alike. In this video I look at a Twitter Marketing model that is fairly straight forward to implement using a few fundemental tools.

Like anything Twitter is a tool, I don’t care what anyone says, and the easiest way to pull traffic into your funnel.

The Autoresponders mentioned:
Wizard Responder for those on a low budget. Aweber, one of the most popular and Attain Response. (Attain Response Review)

Get more followers virally >> Viralfollowers

I also recommend you check this out – it’s a comprehensive video course from Alicia Pierce and Stephen Pierce on making money with Twitter:

<< Getting started on Twitter Video Tutorial <<

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Twitter Marketing originally appeared on Online Marketing Intelligence on June 11, 2009.

A few clients and associates have been asking about Twitter, how it works, what do you do? (Yes there is another world where Twitter is a mystery!)

Check out the video below on getting started with Twitter and the other tools that can work well with managing your Twitter marketing.

TweetLater, amongst other things, can schedule your tweets and auto people follow back and Direct Message them. BudURL tracks your links…great tool.

I also recommend you check this out – it’s a comprehensive video course from Alicia Pierce and Stephen Pierce on making money with Twitter:

If you’re already up and running on twitter look out for Part 2 that will look at getting more followers to increase your prospects, leads and sales.

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Twitter Video Tutorial – Getting Started originally appeared on Online Marketing Intelligence on June 11, 2009.

Michelle Macphearson has been discussing a social media slap from Google in her latest video.

This is affecting all those sites that have all their backlinks solely from social media and bookmarking sites…and this is where all those who have put all their eggs in one basket, flogged the dead horses etc etc are probably going to cry. This isn’t a social media slap on anyone using social media, and doesn’t mean social media is dead by any stretch of the imagination.

One word: DIVERSIFY

If you have all your links from one type of site it will be a problem, always combine the solid old school seo stuff: articles, press releases, remote content as well as the new: social media sites, video and vary the content you post on them.

Actually a great combination is Social Media Press Releases, how’s that for combination of old and new!

Social Media Press Releases include video, pocasts and all the functions of a blog. One idea worth looking at if you want to avoid the high prices involved with social media press releases is link from your normal press releases on the wires to a specialized multi-media newsroom section on your blog which acts like a social media press release. This would give you a lot more SEO benefit as well.

Sorry but I couldn’t think of a greater way to tie this in with the launch of our new new media world product
today.. (about 30 minutes I’d better shift my ass)  but We cover the whole sha-bang of content syndication and blogging, podcasting, social media and video in one fine 100 page book , along with video tutorials and mp3 interviews with Mike Koenigs, Scott Paton, Yaro Starak and many other experts!

So if you’re looking for a complete A-Z strategy to drive traffic, prospects and sales to your site or blog
using the latest AND the solid strategies and don’t want to be slapped around every 6 months check us out:

you couldn’t go far wrong in checking this out:

New Media Marketing

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Google Social Media Slap Hell originally appeared on Online Marketing Intelligence on February 17, 2009.

I recently had the pleasure of being interviewed by Scott Paton of Internet Marketing Unleashed for his regular podcast. You can listen directly here >> New Media Podcast

Scott is also one of the experts I interviewed on podcasting for upcoming project NewNewMediaWorld.com

Scott has many years experience in Internet Marketing working with small to medium size businesses and entrepreneurs and has interviewed Joel Comm, Robert Puddy, Simon Leung, Ken McArthur, Mike Rotkin, The Blog Squad, Chris Freville, Tim Knox, MIke Koenigs – I could go on all night!

I recommend you subscribe to his podcast via itunes and register for notifications for regular expert interviews! Go >>> Internet Marketing Unleashed

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Podcast Interview with Scott Paton originally appeared on Online Marketing Intelligence on February 15, 2009.

As the new media age immerses us across a multi-media online experience, marketing has almost completely re-emerged, evolving successfully through the virtual tools at its disposal.  None has been more effective in marketing success than the art of podcasting to promote and brand your name in an ever-growing marketplace.

The future direction of podcasting was summed up in a recent interview I did with Scott Paton, a podcaster at Internet Marketing Unleashed for my upcoming product New New Media World where he talked about a divorce between PC’s and the Internet – meaning we now longer need a PC to access the net with our mp3 players, iphones and other PDA devices.

While it is important to integrate new technology to keep your business ahead of the competition, it is necessary to understand how your business will be affected by technology such as the podcasting phenomenon and equally important to ensure that your business is ready to join the podcasting marketing revolution.

Podcasting is an extremely powerful business solution enabling businesses to harness the new technologies now coming to the fore – interfaces such as TiVo and DVR.  Today’s society is ripe for immediate information at exactly the time they want to access it and mobile devices such as the new generations of cell phones, ipods, MP3 players and the portable games’ players which disseminate an unending supply of global information and which businesses have been very quick to take advantage of.

Marketers are benefiting greatly from providing this emerging market with instant communication and information data, with big name companies such as the Disney Corporation, American Airlines, McDonald’s already onboard, amongst a rapidly growing influx within the business sectors.

Popular though podcasting undoubtedly is – what exactly is a podcast? Without making it seem more complicated than necessary, it is basically an audio programme which can be downloaded from the internet and listened to at a person’s leisure, that is, when they have time to listen – a discipline now known as time-shifting.  A podcast can be listened to on many hand-held devices such as an MP3 player, or many of the newer generation cell phones.  The website from which a podcast can be downloaded is known generically as an RSS reader, or an aggregator.

These websites are enabled to capture a diversity of media types.  There are many aggregators around, most notably Newsgator, Bloglines, and Google Reader. Software can now be embedded into webpages which make it easier for you to access podcasts – all you have to do is visit the relevant page, and click on the icon which represents the music. This software, known as an audio helper application, enables you to play the audio podcast straight from the webpage.  One of the webpages where this can be seen in action is WordPress.

New New Media World launches Feb 17th and gives you the complete guide to podcasting, video, social media, micro media marketing.

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Why Podcast for your Business? originally appeared on Online Marketing Intelligence on February 9, 2009.