Facebook are taking on Google in the Pay per Click game and have been for a few years now. There has been a tidal wave of Info products around Facebook advertising recently which is starting to capture Marketers imaginations because of the targetted way you can put you mini ads in front of many many eyeballs.

Want to target Facebook users who live in Alaska who are female and love ice hockey, tattoos and the world of warcraft game? No problermo. With this individual targetting it’s easy to see the potential in getting traffic with this method and depending how you set up your ads this can be a lot cheaper than using Google adwords.

Here’s a quick run through on setting up a Facebook Ads campaign

1. Log into Facebook and scroll all the way to the bottom of the page until you see the advertising link. On the next screen you’ll see the advertising landing page. Click ‘Create an Ad’

2. Ad Title, description, URL and a pic is next. Test multiple campaigns with a different Titles, images and then go with the one with the best results.

3.As you type in your target countries in the next section you’ll notice the estimated reach change on the right hand side.

4. If you’re advertising a particular product or service aimed at gender, age you can target them here. Likes and interests will throw up suggestions on a drop down which you can accept or ignore, but they are likely to be popular phrases people have put in their profiles so have a play and see what comes up.

5. Advanced demographics give you deeper targeting options such as people on their birthdays, which gender they’re interested in, what languages they speak and their relationship status.

6.Next up is choosing your budget, currency and timezone. Bear in mind your timezone if you’re targetting ads to Australians but you are based in the UK otherwise your campaign will be dead in the water before you’re out of the starting block.

7.That’s it! Review your ad and place the order..

Whether you’re selling wedding photography, design services, gaming, CPA offers or promoting as an affiliate (although you’ll need landing sites/pages rather than just using a naked affilate link) Facebook ads offer a massive audience reach.

If you are promoting products and services as an affiliate but don’t have the desire to set up a landing page or website my following blog post looks at an popular, equally targetted platform that allows (at the time of writing) straight affiliate links.

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Get Started with Facebook Ads originally appeared on Online Marketing Intelligence on November 11, 2010.

Michelle Macphearson has been discussing a social media slap from Google in her latest video.

This is affecting all those sites that have all their backlinks solely from social media and bookmarking sites…and this is where all those who have put all their eggs in one basket, flogged the dead horses etc etc are probably going to cry. This isn’t a social media slap on anyone using social media, and doesn’t mean social media is dead by any stretch of the imagination.

One word: DIVERSIFY

If you have all your links from one type of site it will be a problem, always combine the solid old school seo stuff: articles, press releases, remote content as well as the new: social media sites, video and vary the content you post on them.

Actually a great combination is Social Media Press Releases, how’s that for combination of old and new!

Social Media Press Releases include video, pocasts and all the functions of a blog. One idea worth looking at if you want to avoid the high prices involved with social media press releases is link from your normal press releases on the wires to a specialized multi-media newsroom section on your blog which acts like a social media press release. This would give you a lot more SEO benefit as well.

Sorry but I couldn’t think of a greater way to tie this in with the launch of our new new media world product
today.. (about 30 minutes I’d better shift my ass)  but We cover the whole sha-bang of content syndication and blogging, podcasting, social media and video in one fine 100 page book , along with video tutorials and mp3 interviews with Mike Koenigs, Scott Paton, Yaro Starak and many other experts!

So if you’re looking for a complete A-Z strategy to drive traffic, prospects and sales to your site or blog
using the latest AND the solid strategies and don’t want to be slapped around every 6 months check us out:

you couldn’t go far wrong in checking this out:

New Media Marketing

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Google Social Media Slap Hell originally appeared on Online Marketing Intelligence on February 17, 2009.

Publishing your content onto a blog and the power of RSS that comes with it gives you the opportunity to syndicate out to your social media outlets such as Facebook, Twitter and Friendfeed.

WordPress Plug ins such as tweet my blog and twitter tools will notify your Twitter feed when you publish new blog posts. Following that you want to install a couple of applications in Facebook.  Just click on the link and install. (You will need to be logged into facebook)
Stumble Upon
Friendfeed
Twitter

Now then, there is another way - Ping.fm gives you the ability to do update all your social media site profiles from one dashboard. There’s a large selection here including facebook, myspace, mashable, twitter, friendfeed and a lot more. This is their Facebook Application..Ping.fm

So your blog post is published which informs Twitter, which in turn tells Friendfeed and a host of other services rippling outwards. You may get instances of double messages here and there, I had this on Facebook because Friendfeed was posting on there as well as Twitter (which was also on my friend feed)..more confusing than it sounds…trust me.

I have friendfeed and twitter set up in many other social platforms including eacademy, mybloglog, various Squidoo and various other remote content sites, you can see the power in this.

With the StumbleUpon application every time you review or give the thumbs up to any web pages this will also appear on your FB feed.

In MySpace upgrade your profile to 2.0 and go to ‘more’ in the main menu and navigate to ‘apps’ – do a search in applications for the above and add those there too.

Well worth setting up if you haven’t already!

There are of course countless others that can be interwined into this syndication spiral, but please comment if you have any twists to this strategy that can be included

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Automating your Social Media Presence originally appeared on Online Marketing Intelligence on December 4, 2008.

Building Communities in your niche has been a big talking point for a while now as it is a fantasic way to build authority as well as a large valuable community. No doubt you’ve heard of Facebook, MySpace and Twitter – but what about the exploding growth in niche social network sites? Imagine the potential of dominating your market with social media, not only that but these sites can build into real value, there are many marketers that pay good money for social media sites.

OK so it costs thousands to build these things though doesn’t it? Well Hollis Carter and Marc Horne have developed a software system that enables you to easily build social network sites for autopilot income!

This video pretty much says it all – go check it out before it is taken down – there are limited spots for this!

>> Watch the Video

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Your Social Network Empire originally appeared on Online Marketing Intelligence on November 20, 2008.