Adsense Video

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Google is expanding its lucrative Adsense platform and offering website publishers the opportunity to embed YouTube style videos on their websites and share the revenue. Just as the text ads based system, the video product, called ‘video units’ will display ads related to the content of the website, as you’d expect. The website publisher will take a share of revenue when a visitor watches a clip and any associated ads.

This signals a move towards other types of content such as audio, games and similar media that could also integrate advertising.

Visitors watching videos embedded via AdSense will see a ‘banner ad’ across the top of the video player, as well as a succession of text ads – changing at a rate of about 1 every 10 seconds – at the bottom.

The text ads will be targeted according to the content of the clip and the site which has embedded them, but will not, themselves, be videos. Users will have the option to minimize the text ads if they want.

Webmasters will be able to choose between three sizes of video player as well as customizing the colour scheme.

The service would initially only be available to US-based sites that already use AdSense, though there were plans to expand it to different territories, Google said.

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