Welcome back!
I saw the first sign of Christmas decor in a shop last weekend - there was no surprise, in fact I’d imagine it’ll start kicking off after Easter soon but it got me thinking about the need to prepare for this massive online shopping bonanza!
We started ramping up our xmas strategy in July by adding websites and blogs to our expanding network focusing on popular products. By researching keyword phrases, checking Google trends and buying certain domains we increase our chance of success from the beginning.
So what could you be doing?
A really good place to start is Craig Kaye’s IPK (aff: http://www.nichecontentmachine.com/ipkiller)
- it is a solid strategy for building an affiliate network of product sites whilst making use of free traffic to cash in on the online buying frenzy leading up to Christmas.
You want to update any sites you already have and update any references to Christmas 2010 as well as add new (effective) content to freshen up the pages. (Google looks at updated content as a ranking factor)
Another highly effective way to help your network of blogs and sites to rank highly on Google is to have a backlinking strategy – here’s a good place to start:
aff: http://budurl.com/backlinkbp
We’ve helped many of our own sites and those of our clients scale the heights of Google just through effective backlinking.
You can see a previous video blog post about our christmas affiliate strategy – If you’re going to do it – now’s the time!!
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