Targeted Advertising on Plenty of Fish

For those who aren’t following the online dating scene POF (Plenty of Fish) is a targeted dating site created by entrepreneur Markus Frind that is completely Free for users.

The site attracts a massive amount of traffic, around 90 million visitors a month and on the back of this POF offers advertisers and affiliate marketers highly targeted ads which are displayed above the fold for a much lower cost than its rivals.

Like Facebook Advertising POF enables you to target your audience in the following areas:

  • Gender
  • Age
  • Country
  • Marital Status
  • Income
  • Body Type
  • Zip/Postal code
  • Ethnicity
  • Intent
  • Search Type
  • Has Children
  • State/Province
  • Education
  • Profession
  • Games and Puzzles
  • Drinking Habits
  • Looking to Marry Soon
  • Height
  • Login Count
  • Religion
  • Smoking Habits
  • Session Depth
  • Hair Color
  • Has Car

The possibilities are endless when you start to breakdown what you could put in front a particular audience

: Betting offers to males with sports interests
: Stop smoking products/offers to smokers
: Bridal products to women looking to marry soon

You can enter interests here and instantly see the demographic breakdown.

At the time of writing POF have no problem with direct affiliate links for your ads although using a tracking URL shortner like or is advisable.

1. Account Set Up
To get started head over to and register or login if you already have an account

2. Give your campaign a name and then look at appropriate targeting.

This is the important part – Who are you targetting? Men or Women, both? Does your product suit
professionals with average income or do you want to target the higher income bracket?

Geo Location might play an important part if you have offline retail premises or your offer might suit anyone in the world!

3. Ad creative

To get the best CTR (Click through Rate) you need enticing headlines, copy and images as well as a strong call to action.

You might want to experiment with different images: photos, cartoons, illustrations (try istockphotos) depending on the nature of your offer.

Once you’ve created your campaign you add payment to your account and you are ready to roll. You can track your campaigns with metrics such as cost, impressions, clicks, CTR, eCPC and CPM per day and for life.

Your supporting account manager will help you with any problems, even if you want help improving your campaign results.

Be aware you should monitor your campaigns carefully, especially if you have the auto replenish function on for payment.

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