Google Social Media Slap Hell

Welcome back!

Michelle Macphearson has been discussing a social media slap from Google in her latest video.

This is affecting all those sites that have all their backlinks solely from social media and bookmarking sites…and this is where all those who have put all their eggs in one basket, flogged the dead horses etc etc are probably going to cry. This isn’t a social media slap on anyone using social media, and doesn’t mean social media is dead by any stretch of the imagination.

One word: DIVERSIFY

If you have all your links from one type of site it will be a problem, always combine the solid old school seo stuff: articles, press releases, remote content as well as the new: social media sites, video and vary the content you post on them.

Actually a great combination is Social Media Press Releases, how’s that for combination of old and new!

Social Media Press Releases include video, pocasts and all the functions of a blog. One idea worth looking at if you want to avoid the high prices involved with social media press releases is link from your normal press releases on the wires to a specialized multi-media newsroom section on your blog which acts like a social media press release. This would give you a lot more SEO benefit as well.

Sorry but I couldn’t think of a greater way to tie this in with the launch of our new new media world product
today.. (about 30 minutes I’d better shift my ass)  but We cover the whole sha-bang of content syndication and blogging, podcasting, social media and video in one fine 100 page book , along with video tutorials and mp3 interviews with Mike Koenigs, Scott Paton, Yaro Starak and many other experts!

So if you’re looking for a complete A-Z strategy to drive traffic, prospects and sales to your site or blog
using the latest AND the solid strategies and don’t want to be slapped around every 6 months check us out:

you couldn’t go far wrong in checking this out:

New Media Marketing

The dark side of Google Knols

Google Knol is described as a unit of knowledge – an authoritative article about a specific topic
and initially reeks of opportunity what with the ranking reports.

As Google roll out their wikipedia meets Squidoo mash-up there is concern that Google are
favoring their own Knol content over authority work. There is also ‘no follow’ which means
you get no credit or value for your outbound links.

Another issue is knoljacking – someone could post your content to Knol, get a couple of inbound links
and beat your ranking even if your site is an authority site.

Aaron Wall of SEOBook writes that he put the same article from the ‘authoritive’ work.com and placed it in a knol to find it ranked higher.

All this seems to be leading to a worrying trend in my opinion.

Still, let’s look at the positives – if they rank well – might as well use ‘em.

Linking to your websites and blogs will drive traffic and act as another back door
in the satellite game of Google love, even if the links are ‘no follow’.

Comprehensive information with several paragraphs and subheaders- using keywords in the title.

Let me know your comments on Google Knols!

Jerry West SEO Expert Interviewed

You must check out this interview Howie Swartz did with Jerry West recently if you have any desire to get your website top of the search engines. Jerry West, of seorevolution.com, is an EXPERT in his field..listen and learn. By the way SEOrevolution, a membership site has had its’ doors shut to new members but Howie has a way in for you.

http://www.searchingdot.com/2007/08/15/jerry-west-interview-working/