if you’re looking for a publishing consultant to help with author platform building, copywriting, content strategy and marketing then read on McDuff…

What I Do


Content Strategy

I’ll help you create a strategic content marketing strategy based on the goals of your business


I’ll help you get your business or fiction book to market as an eBook, Paperback and Audiobook.

Creative Copywriting

Handcrafted copywriting for a range of topics and client needs. For blogs, websites, publications and printed marketing materials.


Blog Articles

Short or long form content on a number of subjects.

Social Media Marketing

I’ll help you bring about a coherent and smart social media plan.

Web Design and Build

Together with our web ninja partners I can help bring your online presence to the next level.

Creative Copywriting

I can craft engaging copy for any media including blog posts, web copy, long-form articles, journalistic pieces, ghostwriting and much more.

For all your wordsmith needs give me a shout.


Content Strategy

Your content strategy will vary depending on your product or service, not to mention brand positioning.

I will work with you to form a coherent and consistent plan for content output that can be fed into any number of marketing channels. Your content in the form of written posts, infographics, videos, podcasts to name a few, will attract relevant traffic and leads.

Get in touch to discuss more.

Content Marketing

Use content marketing to help Increase sales, save on costs and find loyal customers and clients.

For Social Media Marketing, SEO, PPC all to work you need great content and a strong content marketing strategy in place.

Let’s talk about your content plans

Book Publishing

Either as part of your content strategy or a stand-alone concern, book publishing has come a long way since Dickins.

Whether you are considering non-fiction to enhance your brand or looking to produce fiction and non-fiction books as products I can help you.

Let’s talk publishing

"Jerry has worked with me on and off for the last few years on a wide range of media projects in support of a large educational website. He has always delivered great work on time and to price. He has been flexible and prioritised to meet my deadlines On top of that, he is a nice, easy going but professional guy. Thoroughly recommended!"

Nick Glossop, Manager @ S-cool Youth Marketing

"Jerry at Bonafide Media designed and built a website for my company and managed our SEO to ensure that we came top of page 1 on google searches for all our key words. Jerry’s attention to detail and customer service is among the best that I have ever experienced from a supplier."

Luke Fay, Director @ Treework Environmental Practice

"Jerry has more knowledge and skills in his area of expertise than seems humanly possible! Having Jerry as a consultant in our enterprise team has boosted our online presence and sales through the roof - thank you Jerry."

Dr Antonio G. Farruggia-Bochnak, CEO @ Walsall Action

I’m ready when you are! Your beautiful content is right around the corner.